Branding and collateral design by Sabrena Ellison for HT Financial Marketing. They wanted their new brand to represent their dynamic approach and build on their existing brand pillars of Bespoke and Effective. The icon itself can be used as a standalone graphic element and is still legible at a reduced size. Collateral included a logo suite, brand guidelines, web sliders, social media thumbnails and business cards. Website designed and developed by INFOBO, UK.