Art Direction and Design by Sabrena Ellison for airmilesshops.ca. The campaign, in market July 7-14, was to promote a "5x the Air Miles" limited-time offer and develop an emotional connection to the shoppers refreshing the “Friends and Family’ concept. The objective of the National, Bilingual, campaign was to drive sales and incremental traffic to the site. Online deliverables consisted of a Landing page, Email and approx. 20 various online advertising units.