Art Direction and Design by Sabrena Ellison for airmilesshops.ca. The campaign, in market June 2-21, was an awareness drive, to remind AIR MILES Collectors that Father's Day, a key retail period, was around the corner and that they can shop at a number of stores via airmileshops.ca for the occasion. The objective of the National, Bilingual, campaign was to drive sales & traffic to the site. Online deliverables consisted of a Landing page, Email and approx. 20 various advertising units.